Agency: Widarto Impact
Creative Director: Eko Widarto
Finance Manager: Dwi Irawati SE
Art Director: Fajar Septian Effendi
Graphic Designer: Galuh Aksarahina Ardhana Reswari
Watercolor painter: Liliia Rudchenko
Location: Indonesia
Project Type: Produced
Client: Origio Cold Brew
Product Launch Location: Asia
Packaging Contents: Coffee Cold Brew
Packaging Substrate / Materials: Glass bottle, Ceramic Bottle
Printing Process: Flexography

Cold Brew Coffee is one type of coffee drink that is less popular in Surabaya, Indonesia. Many coffee drinkers are less interested in this coffee drink. One of the reasons is a lack of communication about this drink. This is one of the biggest challenges in selling cold brew coffee in Indonesia. Given that the coffee shop itself was only popular in Indonesia in the early 2012’s.

SOLUTION
One of the effective solutions to attract potential consumers to cold brew coffee is to increase the attractiveness of the design. We make designs so that first-time consumers are interested in trying to buy and enjoy cold brew coffee. This is one way to let people know the uniqueness of cold brew coffee.

This cold brew coffee packaging label design is certainly different from other cold brew designs. It has to be vibrant, interesting, and unique. With the rise of minimalist designs on the market, it will be difficult for a brand to stand out in the market, let alone get noticed by customers. Therefore, we tried to combine something abstract but simple.

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