Project Type: Student Project
Instructor: Albert Ng
Packaging Contents: Tea
Packaging Substrate / Materials: Paper, Beeswax
Printing Process: Digital printing
PANLE is a packaging design for Chinese tea. The concept revolves around the Chinese national treasure panda and the shape of Tai Chi. The two rounded circular shapes deliver the yin and yang concept and the unity and duality of nature. The packaging focuses on renewing the image of traditional Chinese tea products by using a creative, minimal and ecological approach. The whole packaging is sustainable and eco-friendly that sealed with beeswax.
The concept and the structure of the packaging are unique. It combines Chinese culture: the national treasure panda, bamboo and Tai Chi with the packaging itself.