Location: United Kingdom
Project Type: Produced
Packaging Contents: Zero alcohol wellness aperitif
Packaging Substrate / Materials: Glass Bottle
Butterfly Cannon ‘Make a Mark’ at Luxe Pack Monaco with PAPIL, their positive impact, no-alcohol wellness aperitif
Launching at Luxe Pack Monaco, PAPIL is a premium wellness aperitif – completely alcohol-free and created from an uplifting blend of natural adaptogens & nootropics to enhance a positive mood at the start of the evening. Concentrated for easy mixing & spritzing, with a beautiful, reusable design made from 100% recycled wild glass and waste by-products.
The concept was created by Butterfly Cannon as part of the Make a Mark project. A design innovation project developed by Estal glass, Avery Dennison labels and Leonard Kurz foils, Make a Mark invited a selection of globally renowned agencies to create concepts around sustainability, luxury and innovation. Providing access to some of the industry’s latest developments and the most up-to-date packaging technologies to bring their ideas to life.
The name PAPIL comes from Papillon – French for butterfly and was inspired by the idea of The Butterfly Effect. It has been said that something as small as the flutter of a butterfly’s wing can ultimately cause a typhoon halfway around the world. And when we choose an unsustainable product, it can wash up on a beach on another continent or breakdown into our water streams and endanger all life on earth. Our flap of a butterfly’s wing is to ensure only positivity affects the world. Whether that be for our physical environment or our mental wellbeing.