Location: United Kingdom
Project Type: Produced
Product Launch Location: United Kingdom
Packaging Contents: 100% Raw Honey
Packaging Substrate / Materials: Glass jars with metal tops
Printing Process: Digital printed die-cut stickers
Pasika produce delicious, 100% natural honey from their hives based in lavender fields across North Yorkshire, UK. Founded by Tanya Stringer, a beekeeper who learnt her trade in her native Ukraine and then relocated to the UK. Tanya needed a brand which echoed this heritage whilst still promoting the natural qualities of the product.
We created the Pasika brand and packaging, with an ethos of ‘Made in Britain. Born in Ukraine.’ This positing statement clearly identifies Pasika as a quality British product, but with a differentiating and crafted heritage element.