Agency: MABA
Founder & Strategy Director: Beatriz Suarez
Creative Director & Design: Manel Quílez
Location: Spain
Project Type: Produced
Client: Ayles
Product Launch Location: Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset, stamping foil

This new wine project of MABA, Patria Chica symbolises a rural area, whose value is epitomised in the Vino de Pago, a homage to farming traditions and the value of tradition as a banknote.

Pago wine is one that is produced in a very specific area of terroir, with very specific characteristics of soil, climate and varieties that make these wines unique and differentiated, for which it is awarded the Denomination of Pago for protect both its name and ways of making, and to maintain and improve the qualities of the wines produced on them over time. There are currently 20 Pagos in Spain, whose small territories and the wine resulting from them are protected.

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