Tommy! Patta! Ah! Or should we say double ‘Ah!’? Sorry, we can’t keep quiet about how gassed we are for this one. Collaborating for the very first time,
Based on the motto: ‘Unity is strength, division is weakness,’ the Patta team were invited to trawl through the Tommy archives, handpicking their favourite pieces and reworking each in a celebration of Black unity. For the collab, Hilfiger’s signature colour scheme of red, white and blue has been swapped out for the hues of the Pan-African flag – deep red, black, green and yellow.
The collection of tees, hoodies, crewnecks, jeans and caps – available for both adults and kids – is captured by Moroccan visual artist Hassan Hajjaj in a vibrant campaign, accompanied by Two Become One – a short film shot in Lagos, Nigeria by Dafe Oboro which aims to, “shine a light on the multifaceted nature of life in inner cities.”
And that’s not all. Available to view at
The collaboration drops online tomorrow, including a number of international stockists – including End here in London. Tommy Hilfiger and Patta have also vowed to donate to The Black Archives from Amsterdam, Sistah Space from London, and The Good Neighborhood Collective from Milan: three organisations Patta has long supported which uplift the voices of Afro-descendants.
Artwork by Hassan Hajjaj. Patta x Tommy drops tomorrow, April 9. Explore the collection