Location: United States
Project Type: Produced
Client: Stratsin Winery
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping, high build varnish, soft touch lamination
Picky Magpie is a brand new project for Stratsin Winery. I had already designed two of their wine ranges – Soulmates and Early Birds. This one was positioned below them in price so we were looking for more colorful, emotional and attractive wine label design. I was also commissioned to create a catchy name for this new-born brand. It was a challenging request because we’d already had huge success with my previous designs for Stratsin and now I was about to create something very appealing without competing with winery’s existing brands.