Project Type: Concept
Packaging Contents: Peanuts
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing
Meet PIN NUTS!
Packaging design concept for variety of peanut products.
The main idea is to create clever but simple travel size packaging design for peanut snacks that you can put in your backpack or purse and eat them AT ANY LOCATION YOU ARE! So, here it is! I created Olga, Timothy, Thomas and Mr. Barron (+Lola) to represent each product and give personality to it.
The four of them have a body shape of a location PIN to full-fill the main “travel snack” concept which is followed by the name of the brand “PIN NUTS” which is a clever “word play” that stands for the word “PEANUTS” and suggests the main idea.