Location: United Kingdom
Project Type: Produced
Product Launch Location: United Kingdom
Packaging Contents: Plant-based
Packaging Substrate / Materials: Cardboard, plastic
Leading food and drink company Princes Ltd. is shaking up the plant-based category with the launch of a new disruptor brand, Plot 9. The brand creation offers zero-compromise plant-based meal pots, which aim to honour the power and glory of plants through a bold attitude and symbolic visual system. BrandOpus, the global branding agency behind the punchy design, has developed the positioning, name, identity, packaging and brand guidelines.
To stand apart in the rapidly evolving and competitive sector, Princes was on a mission to create an unconventional disruptive brand presence that matched its zero-compromise product offering. BrandOpus was tasked to create a brand from scratch that connected with a younger flexitarian audience.
A deep dive into the category uncovered that plant-based had traditionally been defined by literal interpretations of goodness and nature – often denoted through green plant codes, natural colourways and leafy textures. The BrandOpus team saw this as an opportunity to drive more of a positive and emotive narrative for both the brand and category, by heroing the product’s epic ingredients and quality.