Project Type: Limited Edition
Client: Polmos Łańcut
Packaging Contents: “Rosolis” liqueur
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Offset printing, UV printing, Foil stamping, cold stamping
Polmos Łańcut is one of the oldest Polish distilleries with over 250 years of tradition. It was established in 1764 on the initiative of Duchess Izabela Lubomirska and until 1924 was under the ordination of the Potocki family. The factory witnessed many historical changes in our country and was the birthplace of industrial-scale distilling. Its fate was sealed in 2004 when it was privatized and then liquidated. In order to commemorate the rich history of the factory, a collector’s package was created, consisting of a series of retrospective graphics and a limited edition of the legendary “Rosolis” liqueur with a refreshed visual identification. This project is a tribute to local enterprises that are disappearing before our eyes.
For the purpose of the project, a visual identification system was developed based on the chronological analysis of the coat of arms of the Potocki family, which is the main theme of the company’s image to date. Revitalization included a change in the form of the sign, unification of its colors, correction on the date of the establishment of the factory and introduction of the original lettering in the name of the enterprise. Additionally, the shield of the coat of arms was inscribed in the negative space of the sign, which metaphorically refers to its expiration.