Project Type: Produced
Client: Porta da Ravessa – 30 Years
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Label, Metal Medal, Wood Box
Printing Process: Offset Printing, Digital Printing, Metal Stamping
Adega de Redondo, with its brand ambassador PORTA DA RAVESSA, celebrates 30 years and challenged M&A CREATIVE AGENCY to develop a Premium Packaging, with unique and high details, to honor all those who have contributed over the past years to the success of PORTA RAVESSA.
The design is very rich but visually balanced, with stamped, high, low relief and silkscreen varnish finishes, with an area for manual numbering. In turn, a commemorative medal was produced, in bronze, with double stamping machining, where on one side we see the 30 years logo and on the other the Adega de Redondo logo.
To complete a string that wraps around the “bottle neck” and that holds the medal, giving it a very exclusive personality together with the seal. The box, is a brilliant artisan piece, made of walnut wood, with engraving of the logo in low relief and a stamped bronze plate.
This was a project that drive us trough a few production companies to understand how we could be able to manufacture the bronze medals and wood box the way we have planned. It was a very demanding task, and a very rich experience which allow us to understand things out of our confort zone. More than being great designers, now we know how hard is to tool things the way we plan respecting budgets. But the most impressive lesson: Human hands and expertise still makes a huge difference.