Project Type: Produced
Client: Prakrishi Organics
Product Launch Location: India
Packaging Contents: Ghee (Dairy Product)
Packaging Substrate / Materials: Glass Bottle with Ethnic Printed fabric for Sealing
Since the brand positioning of Prakrishi required it to be a premium organic range of product, the design challenge was highly nuanced with multiple objectives. The packaging has to show the key USPs for this 100% organic and genuine Gir Cow Ghee which was prepared with the vedic Bilona Method (process of manually churning the buttermilk in clay pots) and engage the consumers with an interesting design language.