Creative Direction & Strategy: Motiejus Gaigalas
Creative Direction & Design: Vytenis Petrusevičius
Graphic Design Sandra Ramoškaitė
Project Type: Produced
Client: KG Group
Product Launch Location: Lithuania
Packaging Contents: Fertilizers
Develope a new brand, logo and packaging design for hobby gardeners who wants to take professional care of their garden and lawn.
ProGarden – trademark that was created to clearly communicate professionalism and the area where the product is used. If that is not clear enough the slogan “Professional lawn care made easy” should dot the i’s.
One of the most important goals was to communicate the effects that this fertilzer provides. It was achieved using two almost classic illustrations – before and after using fertilizer.
Position of the created brand is not only about the products which gets things done, but also about educating the consumer. A lot of attention was paid to delivering all necessary information of how and when the product must be used and what effect consumer should expect. Back side of the packaging is dedicated for comprehensive descriptions about every effect and whole product line with brief usage guide.