Design: the Labelmaker
Location: United States
Project Type: Produced
Client: Profundo Vineyards & Wine
Printer: Daga Printing House
Typography: Bolyar Sans Pro & Aureus Pro by the Fontmaker
Paper: Arconvert
Photo: Jordan Jelev
Product Launch Location: Uruguay
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Hotpress debossing, hot foil stamping, doming effect, raised varnish

The Project
Profundo is a small family-owned winery in José Ignacio – Uruguay, South America run by Malin and Trevor Durnford.

I was really surprised to learn that they sold their business and moved from Sweden to Urugay – what an amazing and intriguing start of this new project! They decided to name their new venture ‘profundo’ which means ‘deep’ in Spanish. For Malin and Trevor the word carries the meaning of deep change and deep transformation as they have started something brand new to them and were both family and team.

My job was to reflect this short story and create a logo and wine label design for the winery.

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