Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Confectionary
Packaging Substrate / Materials: Cardboard box and sleeve
Printing Process: Cold foil
Faithful to their original recipe and building on centuries of confectionary traditions, the Confidas range of quality fruit jellies each contain up to 70% of real fruit, truly setting them apart from their competitors. However, despite the success of their product, their current gift packaging design wasn’t really showcasing all their worth and the client wished to create more of an impact and impression on the travel retail market where they are frequently seen. Additionally, their product is often perceived as old fashioned and wished to refreshen their brand and appeal to a younger, newer audience.