Location: United Kingdom
Project Type: Produced
Product Launch Location: United Kingdom
Packaging Contents: Quinoa-based Granola
Packaging Substrate / Materials: Cardboard
Independent design agency Sunhouse has crafted a radiant new identity for Qnola, elevating the brand’s premium offering as it expands its range and reach into the mainstream.
Founded by model and wellness writer, Danielle Copperman, Qnola provides mindful health seekers with nutritionally enhanced, quinoa-based granolas to help them always #wakeupwell. Beyond breakfast, Qnola is a lifestyle brand that encompasses wellness, nutrition and positivity – all the essential elements that lift the spirit and govern a life well lived.
“Qnola challenges the standards and complexity of the breakfast category with a product that is as nourishing as it is delicious,” comments Copperman. “It’s ultimate goal, however, is to help people feel good so they can enjoy their lives to the fullest.”
Sunhouse was tasked with helping Qnola define a manifesto that fully embodied the brand’s #wakeupwell promise. The challenge was then to bring it to life with a new identity and packaging design that expanded its appeal to a more mainstream audience.