Project Type: Produced
Product Launch Location: Global
Packaging Contents: Gelato
Packaging Substrate / Materials: Plastic
Printing Process: UV
This project revolves around the label, branding and packaging of gelato production from Italy.
Quella is a local gelato brand produced in Italy. This region is known for its own characteristics in terms of flavor and quality. Resulting in a unique flavor identity. From there, we have changed the packaging to suit our new summer destination. It is suitable for our events, summer stores and beach parties. And the promotion of our new product, which was distinguished by a special secret flavor, which is Quella Cocktail.
The result is a simple, elegant and powerful brand that promotes the product itself. Grab a scoop of gelato and enjoy.
Distinctive in packaging is that we promoted a new product through the package, as a kind of different advertisement, and you will also find that we showed the new flavor of the cocktail for us, we had to change the packaging for stores in coastal cities only. As well as managing summer activities and beach parties in proportion to the summer atmosphere to create a state of joy