Design: Bharat Singh
Location: India
Project Type: Concept
Packaging Contents: Water
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Digital Printing

The proliferation of plastic products in the last several decades has been extraordinary. Quite simply, humans are addicted to this nearly indestructible material. We are producing over 380 million tons of plastic every year, and some reports indicate that up to 50% of that is for single-use purposes – utilized for just a few moments, but on the planet for at least several hundred years. It’s estimated that more than 10 million tons of plastic are dumped into our oceans every year. Over the last ten years, we have produced more plastic than during the whole of the last century.

One of the major use of plastic is in the packaging of drinking water. The process of producing bottled water requires around 6 times as much water per bottle as there is in the container.

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