Location: United Kingdom
Project Type: Produced
Product Launch Location: United Kingdom
Packaging Contents: Persona; care products
JDO has given Radox a complete brand redesign for its biggest relaunch in a decade. Reigniting love for the brand, the new identity reflects Radox’s experience and expertise in providing self-care rituals that revive.
The brand owners at Unilever felt it was time to reinvest in the brand as its true distinction and heritage had lost its way over the decades. JDO, the award-winning creative agency, was tasked with strengthening Radox’s brand equity to drive relevancy and purpose around its Mineral Therapy platform.
“Radox is a brand for the people who give their time to others, and deserve a moment to relax, refresh and recharge,” comments Fiona Florence, Managing Director at JDO. “Our redesign focuses on these benefits, highlighting the ways Radox supports the wellbeing of consumers as they face the pressures and stresses of these challenging times.”