Project Type: Produced
Client: Ravera Wines
Product Launch Location: Americas
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
Ravera Wines is the new brand from Fernando Ravera, an Argentine wine producer with a lot of attitudes. Fer has been producing wine for over 20 years, working for different big wineries across the country such as Navarro Correas. But at this time he wants to do something different from what he has been doing over these years.
The challenge of this project was to design a label that represents Fernando and his personality, a very particular one. His target audience ranges from 30 to 45 years old, regular wine consumers who like to try different proposals in a highly saturated wine world.