Design: Natalia Radnaeva
Location: Russia
Project Type: Student Project
School: HSE Art & Design School
Tutor: Leonid Slavin
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle

The main task was to create a lion image and after that use it in a packaging design. Thus, I was thinking about a concept where I can use an illustration with typography. Looking for inspiration I have remembered a talented Japanese graphic designer.

And the idea of a brand became from famous designer Kazumasa Nagai, who is known both as a modernist and a japаnese traditionalist. His poster, which is dedicated to Ueno Zoo inspired me to make an illustration. I was astonished by its form. Because we can know it is a lion even without a full face, only eyes and main from. And red sharp mane gave me a thought about something urgent, like drinking a beer is such an emergency situation from one point. Then I had to think about how to make a differentiation between one brand.

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