Project Type: Produced
Client: Red Cat Brewery
Product Launch Location: Ukraine
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
Red Cat Brewery is a craft brewery located in Kharkiv, Ukraine. It had two series of beer – classic and experimental, and a new series of sour ales was launched. Sour Ale is exquisite style beer which is loved by beer-geeks for its tart taste. Thus, the challenge was to create bold, scalable labels for the series, which would be very different from the labels of other series.
The idea is built around the word “Sour” – the point is that in Ukraine this word means not just a “taste” but also as “acid”. So I used in this branding some allusions on acid trips and tinted lables in different coloures depends on ingredients which were used.