Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Pizza, food, meat
Packaging Substrate / Materials: Cardboard, paper
Printing Process: Digital printing
Fugazeta is a restaurant serving Argentinian cuisine in Lviv, Ukraine. The Argentine mood is present in the dishes, interior and atmosphere of the restaurant should be reflected in the brand graphics and this was a task for our studio at the start of the project.
The stereotypical representation of the Argentine atmosphere in Ukraine is very unambiguous, it should be something explosively bright, cheerful and positive and at the same time romantic and passionate. Tango dance was chosen like main image for the brand, which was played in different ways and angles in illustrations in combination with culinary images and images of tropical nature.
The identity for the restaurant was supposed to resemble a bright and emotional fiesta, it was to be an explosion of emotions and colors. Feel like at a party in one of the neighborhoods of Buenos Aires, taste Argentine pizza called fugazeta, listen to live performances by musicians and dance. Such images were to harmonize and be reflected in the brand identity.
In the design, we used a traditional Argentine palette, the color of magenta and the dark color of the grill. the same colors also dominate in the interior of the restaurant which is a harmonious continuation of each other.
As a result, we performed an emotional design, which contains many illustrations that differently reflect the essence of the brand and create the appropriate mood. Informative identity is of great importance, so in addition to emotion, all graphics have both a decorative function and information