Agency: Tuman studio
Art director: Irina Kosheleva
Head producer: Konstantin Tolstikov
Illustrator: Olga Epikhina
Marketing manager: Tatyana Esipova
IMC manager: Anna Reymonte
Brand manager: Inna Ten
Creative Excellence manager: Maria Petrenko
Location: Russia
Project Type: Produced
Client: Multon, Coca-Cola HBC
Product Launch Location: Russia
Packaging Contents: Carbonated Juice Drink
Packaging Substrate / Materials: Aluminium

Juice and nectar brand Rich has launched a new product called Rich Dolce, the first one in Bubbles line of natural carbonated juice drinks. Inspired by the traditions of Southern Italy, Rich Dolce drinks contain up to 70% fruit and berry juice, water and bubbles, no added sugar. The product is presented in two flavors: sweet cherry with tart grapefruit and refreshing lemon. Tuman Studio was contracted to create a visual image reflecting the laconic and rich nature of the drink and showing the bright Italian character.

Read more

©

You may also like