Creative Director: Adam Hinks
Strategist & copywriter: Jenny Patton
Location: United Kingdom
Project Type: Produced
Client: River Cottage
Product Launch Location: Europe
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium, paper
Printing Process: Flexo
LEVEL studio delivers substance as well as style for the new River Cottage beer range
Design agency LEVEL redesigns the River Cottage beer range to put the brand proposition #foodtoinspirechange front and centre, advocating the ground breaking endeavours of their ethical brewing partner Stroud Brewery.
The River Cottage brand has been a vehicle for promoting an ethical food ethos since 1999, when Hugh Fearnley-Whittingstall launched ‘Escape to River Cottage’. Since then, the brand has become a household name and the founder Hugh, synonymous with championing ethical food sourcing and production, healthier eating, and environmental issues.