Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic, cardboard
Specialty coffee is a complex product, an unexplored universe. Many coffee lovers have no clue on how to approach the “alternative” coffee: how to choose it, how to make it, what the difference between the Columbian and the Ethiopian coffee is. Altitude, climate, processing, taste descriptors, sweetness, acidity, density… the barista in coffee houses often cannot keep up the conversation and make exactly what you want.
Roasting Brew are the specialty coffee roasting professionals. The brand’s team consists of professional baristas, skilled coffee chefs, Q-graders, taste judges at the roasting championships, and the Brewers Cup. They never stop searching, experimenting, discovering new tastes and sharing them.