Project Type: Student Project
School: Unitedworld Institute of Design
Packaging Contents: Gummy Vitamins
Packaging Substrate / Materials: Recyclable PETE Plastic Packaging
Printing Process: Digital Printing
Healthy can be tasty too! A vibrant, youthful and energetic approach to design packaging for vitamin gummies by with an effort to create an indulging experience for the users. Patterns on the label are a break from the conventional experience of consuming vitamin supplements and evoke a sense regularity with which the pills are to be consumed.
It drifts away from conventional ways of designing medical packaging and aesthetics to bring immense energy with its color, style and experience.