Agency: Boundless Brand Design
Illustrator: Brett Ryder
Photography: Studio Small
Location: United Kingdom
Project Type: Produced
Client: Royal Salute
Product Launch Location: United Kingdom
Packaging Contents: Whisky
Packaging Substrate / Materials: Ceramic, cardboard

Admired for their exquisite portfolio of illustrious Whiskies, Royal Salute wanted to celebrate the Lunar and Chinese New Year 2021 with an offering so jubilant and wondrous, it would be the ultimate gift for this year’s festivities. With gifting at the heart of new year’s celebrations and at the core of Royal Salute’s philosophy, Boundless was briefed to create a standout design for the Limited Edition that truly captured the vibrancy and intricacy of the occasion.

Distinctive and quintessentially Royal Salute, this 21 YO special edition captures the tradition, respect and joy of the New Year season. Working in partnership with renowned illustrator Brett Ryder, we crafted the traditional symbol of a decorative lucky knot which transforms into a dragon, breathing life into the new year celebrations.

Read more


You may also like