Project Type: Produced
Client: Sarmini Jewellers
Product Launch Location: Australia
Packaging Contents: Jewellery
Sarmini Jewellers craft custom jewellery from beautifully rare items sourced from Italy, Armenia, Syria, Turkey, Egypt, Azerbaijan, Nepal, Thailand, India and more. Every piece has a story. The brief was to create a simple, timeless and iconic identity syetem. It needed to sit alongside the bigger global brands and not look out of place. The aim of the project was to build a more credible brand presence that could grow to service international markets.
The overall target market is large due to the wide range of products but women between the age of 30 and 50 were to core demographic.
Strategically we knew that we needed to own a colour that would standout from a distance while reflecting a premium positioning. We also needed an icon that would sit well in both the fashion and jewellery spaces.