Designer: Ken Duong
Illustration: Tree Studios
Design Director: Enid Tam
Location: Singapore
Project Type: Produced
Client: Yili Group
Product Launch Location: China
Packaging Contents: Milk
Packaging Substrate / Materials: Paper

The 600th anniversary of the Forbidden City – one of the world’s most visited tourist attractions. The cooperation between Yili Group and the Palace Museum is a cross-border linkage between the representatives of Chinese traditional culture and the inheritors of health culture. On the day of the ceremony, Yili and the Palace Museum jointly launched the “Jindian x Palace Museum joint special edition of milk”.

China’s Palace Museum will hold a series of grand exhibitions to celebrate the 600th anniversary of the Forbidden City – one of the world’s most visited tourist attractions. The cooperation between Yili Group and the Palace Museum is a cross-border linkage between the representatives of Chinese traditional culture and the inheritors of health culture.

The milk packaging was inspired by the classic architectural elements of the Forbidden City

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