Design: Harshita Gupta
Location: India
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing, foil stamping, embossing

Scarlet Venom has the most sinful blend of ingredients which leaves one in awe, wanting more. The ingredients are hand-grown along the banks of the Deccan rivers in India. Come, experience the meadows of the Indian Deccan!

The Strokes replicate the distribution of the rivers and their tributaries. Silver strokes are the harvesting lines of the produce from which the Gin is derived. The stained blood patches at the back signify the fusion of this Gin with one’s blood, when the tonic works its Magic!

This packaging, when kept with the various options on the shelf will immediately catch the eye of the observer which aids the sales and provides a break from the usual spirits packaging. The air of mystery, class, and royalty, all packed in a bottle!

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