Vienna-based creative practice Acute was commissioned to work on a rebranding for SERA—the Institute for Sustainable Energy and Resources Availability.

Acute is a Vienna, Austria-based creative practice founded by Isabella Thaller. They specialize in brand identities and visual communication across various media.

In 2019, Acute was commissioned to work on a new brand identity for SERA—the Institute for Sustainable Energy and Resources Availability. SERA works at the interface of research and public administration in the fields of energy efficiency, sustainable site development, climate change, and migration. Acute came up with a brand identity that conveys SERA’s scholarly background and competencies while feeling contemporary. They designed a simple yet characteristic logotype. The complete stationery system is printed on upcycled paper using organic produce waste. Acute was also asked to work on a suitable website redesign. Below you can see a few images of the project. For those who want to see more of Acute’s creative work, feel free to visit their website.

SERA branding by Acute, a Vienna-based creative practice founded by Isabella Thaller.
SERA branding by Acute, a Vienna-based creative practice founded by Isabella Thaller.
SERA branding by Acute, a Vienna-based creative practice founded by Isabella Thaller.
SERA branding by Acute, a Vienna-based creative practice founded by Isabella Thaller.
SERA branding by Acute, a Vienna-based creative practice founded by Isabella Thaller.
SERA branding by Acute, a Vienna-based creative practice founded by Isabella Thaller.

All images © by creative practice Acute. Do not hesitate to find more inspiring projects in our Graphic Design and Branding categories.

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The post SERA Rebranding by Creative Practice Acute appeared first on WE AND THE COLOR.

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