Design: Alexey Lysogorov
Location: Kyrgyzstan
Project Type: Produced
Client: Shoro Company
Product Launch Location: Kyrgyzstan
Packaging Contents: Сold drinks
Packaging Substrate / Materials: Paper cup
Printing Process: Flexography

THE BRAND
The Shoro company is a producer of national Kyrgyz drinks. “Maxym”, “Shoro”, “Chalap”, “Aralash” are original and unique drinks in the Kyrgyz Republic. One of the top sales for brand is the retail sale of drinks on the streets. Usually these are just branded plastic cups with the company logo. Selling drinks in cups covers a huge number of buyers, especially in summer, when it is hot. The inexpensive segment of the product allows you to reach large segments of the population, plus the new audience is not afraid to try drinks due to the modest cost of one cup.

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