Creative Director: Franklin Zampani
Designer: Denis Santos
Copywriter: Michele Soares
Project Type: Produced
Client: Simple B Cosmetics
Product Launch Location: Brazil
Packaging Contents: Cosmetic, Vegan, Natural
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Flexography
Modern, simple, uncomplicated. The main idea around the branding and identity concept of Simple B was to create a translation for the brand’s essence: the simplicity and easiness for its consumers hair care, with vegan products, that brings natural components in its cosmetics.
To introduce the brand to the market, we brought the essence of simplicity from the brand to its name, reinforcing it. The main goal was to create a brand that translates the easiness of the hair care routine, the quality and naturality of the brand’s cosmetics aligned with the idea of a democratic brand, made for all kinds of hair, accessible yet modern and sophisticated.
Through a light typography, packings that reinforce the modernity and lightness that the target audience’s brand searches for, we created a color palette that brings a relaxation, vitality in strong and striking colors, in tubes and ampoules. Mixing the essence of natural components, with the modern and high tech quality of Simple B’s cosmetics, translating it in packagings, typography and colors.
Therefore, we translated the brand’s essence, through the branding and identity concept, reinforcing the uncomplicatedness and lightness in its hair cosmetics, bringing strength and power for Simple B in the market, reinforcing its young, modern and natural essence.