Agency: Digital Factory
Creative Director: Hovhanness Ghazaryan
Art Director: Haykaz Khroyan
Graphic Designer: Anna Sargsyan
Illustrator: Anahit Margaryan
Location: Armenia
Project Type: Produced
Client: Slice Pizza
Product Launch Location: Armenia
Packaging Contents: Pizza
Packaging Substrate / Materials: Eco Cardboard
Printing Process: Screen Printing

Slice Pizza is a pizza restaurant located in Yerevan, Armenia. The company offers its customers a wide variety of pizzas and other types of fast food including sandwiches, salads, etc. Slice Pizza specializes in delivery by aiming to decrease the time period pizzaholics have to wait to taste their favorite slice.

Client Brief: The company had the main objective of differentiating itself by entering the market with its unique “Slice” pizza. In fact, there is not any pizzeria which offers this kind of a pizza in the current market. The unique feature of “Slice” pizza is its topping which consists of fried chicken slices, mozzarella, oregano, barbeque sauce and jalapeños. The main task for our team was to develop a branding with a differentiated brand identity and easy to remember graphical solutions.

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