Design: Midday
Location: United Kingdom
Project Type: Produced
Client: Small Giants
Product Launch Location: United Kingdom
Packaging Contents: Crackers
Packaging Substrate / Materials: Plastic

The brand formerly known as Crické was founded by four friends with a passion for sustainability. Launching with a range of gourmet crackers made with cricket flour, the aim was to spark an exciting food revolution to help consumers do better for themselves, and for the planet.

Why crickets? Crickets are super sustainable, truly wholesome and surprisingly delicious. Compared to cattle, crickets are also 12x more efficient to raise, have far fewer greenhouse emissions, use far less water than chickpea production, and contain way more protein than eggs. Crické asked us to reinvent them by way of a new name, new brand positioning, and a new brand identity.

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