Executive Creative Director: Jon Vallance
Strategic Development Director: Paula Murray
Head of Realization: Jonathan Fisher
Senior Designer: Sam Thrush
Designer: John Nelson
Strategy Director: Peter Geiszler
Senior Client Manager: Mike Osgood
Project Type: Produced, Commercial Work
Pearlfisher designs SoGood Saké, introducing the bold, yet simple spirit to American consumers
Despite being the oldest-known alcoholic beverage in the world, saké is still in its infancy in the United States. The rice-based beverage is steeped in the tradition of its Japanese roots, as evidenced by the visual storytelling and typography common to most saké labels. In the US, however, this strong association with tradition has perhaps hindered saké from growing beyond the restaurant experience with which it is most commonly affiliated. Thus, inspiring the question, how can we shine a light on saké for American consumers?
SoGood Saké is a super-premium, American-made saké aiming to jumpstart the category by promoting new occasions and food-pairing experiences. Made with rice that is grown, milled and perfected in California by the founders, the SoGood brand controls production end-to-end.
SoGood Saké produces two types of premium saké – Ginjo (Premium) and Daiginjo (Super Premium). Each of the varietals offer a smooth, crisp and refreshing flavor as all natural and gluten free options.