Project Type: Produced
Client: Casa Gerardo Ruelas
Product Launch Location: Asia
Packaging Contents: SOTOL WITH SNAKE POISON
Packaging Substrate / Materials: Paper
Printing Process: Digital printing/ Foil Stamping
Sotol is a Mexican distillate that comes from the head of the Dasylirion plant that grows in the desert in northern Mexico. What makes Sotol Coyote different is that it has a small dose of snake venom so our soltol becomes a magical and ansestral liquor that only the bravest can enjoy.
That is why we decided to capture that bravery and courage in our design, emphasizing the fight between a coyote and a snake where the last one standing will win.
Sotol coyote contains a little snake venom that enhances its flavor and makes it a different product only for the brave.