Creative Director: Konstantinos Giannakis
Senior Creative: Christos Kotsinis
Photographer: Apostolis Koukousas
Project Type: Produced
Product Launch Location: Greece
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Offset printing, screen printing, foil stamping
The tallest Australian firs as the fundamental illustrative elements were chosen by the famous confectionery specialist Mr. Stelios Parliaros for his festive chocolate packaging. Articulating a complete almost handy-like old type of illustration, we created an earthy-like minimalist identity, which demands a sense of discovery. Beautiful simplicity and creative optimism were combined in order to create an elegant and festive approach for an established personality that celebrates 40 years in the contemporary confectionery scene in Greece.
With work of an uncommon level of craft and beauty, our task was to push the boundaries of standard festive packaging, influenced by Scandinavian earthy color principles and presenting, at last, a mix of playful creative expression and printing excellence, using the finest nature-like papers in the world, in their most earthy tints. Apart from the elegant paper packaging, the nature fir schemes were transformed using the silkscreen procedure to some limited edition cardboard boxes. We paid extraordinary attention to detail respecting the rules of chocolate. To remain irreplaceable.