Design: The Made Shop
Location: United States
Project Type: Produced
Client: Proximo Spirits
Photography: Kevin Von Qualen
Photography: The Media Grind
Photography: Amber Chiarelli
Product Launch Location: United States
Packaging Contents: Whiskey
Packaging Substrate / Materials: Glass Bottle, Metal Cap Cover, Wood Cap & Cork, Paper Label

Colorado’s first legal distillery since prohibition, Stranahan’s Colorado Whiskey has been crafting the No. 1 American Single Malt Whiskey in their downtown Denver distillery since 2004.

The Made Shop had long been admirers of the whiskey before we were asked to join the team and reimagine the brand. For 7 years we transformed every piece of the visual identity, packaging, merchandise, and marketing.

The yellow ‘sash’ was already iconic when we started our work. We immediately decided to keep the distinctive color and shape as we began redesigning the brand and bottle. Each label is handwritten and lovingly applied by eager volunteers who join the crew for weekend bottling parties.

After our redesign, Stranahan’s demand and growth exploded, quickly expanding to nationwide distribution. Along the journey, we also helped redesign the distillery tour and tastings, created an elaborate coffee table book, and oversaw the design and release of two new whiskeys: Diamond Peak and Snowflake.

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