Design: creative platform
Location: Australia
Project Type: Produced
Client: Endeavour Drinks
Product Launch Location: Australia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Lythographic and screen printing

Stubbie – a nod back to the good old days.

We took inspiration from the days when shorts were short and mullets were long. New Stubbie Beer looks and tastes how an Australian beer should; smooth, balanced and stubbornly refreshing. As many of the traditional Australian mainstream beers are viewed as “the beer my dad buys”, Stubbie is designed for a new generation of Aussie beer drinkers with a traditional style that is more appealing to the lifestyles of today.

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