Creative Director: Jack Finn
Project Type: Produced
Client: Studio Brewing
Product Launch Location: Canada
Packaging Contents: Beer
Packaging Substrate / Materials: 355ml aluminum can
Printing Process: Pressure sensitive label
With more breweries opening on weekly basis in British Columbia, the fight for the fridge is becoming a battle to attract eyeballs in a sea of beers. Studio allowed us to push the boat passed just visualising ‘good beer’, and let us create a brand and packaging that stands on it’s own two feet in the brewery scene here in British Columbia.
Vancouver is full of cool, hipster breweries which are great and appeal to young professionals that aren’t easily intimidated, but Studio Brewing is situated in a more suburban, family orientated area. We wanted to bring a little bit of the cool brewery scene out of Vancouver, but make sure it was warm and friendly enough to welcome the diverse variety of backgrounds, ages and ethnicities of Burnaby.