Location: United Kingdom
Project Type: Produced
Product Launch Location: Portugal
Packaging Contents: Carbonated Soft Drink
Packaging Substrate / Materials: Aluminium Can
Sumol+Compal have launched a brand new carbonated soft drink, Laranjas do Algarve, to tap into the growing need for authenticity and hyper-specific provenance. The new design by BrandMe celebrates the Portuguese love for their country and their produce, and communicates the sweetness and intensely natural flavour of the new drink.
“Sumol is the junction of Juice (‘Sumo’ in Portuguese) and Sun (‘Sol’ in Portuguese). This has never been truer with the new Sumol Laranjas do Algarve, where we paired the juice of the world’s best oranges to the amazing memories of the Algarve Summer. It is a great pride for Sumol to create such a surprising flavour with such a Portuguese fruit. It is a very refreshing drink; intense and bright but always with the authenticity and pleasure that, through more than 65 years, this iconic brand has offered” Miguel Garcia, Director of Strategic Marketing at Sumol + Compal.