Supple Studio is behind a new visual identity for
“The Egg offers free training sessions to local children from 5-18 years old, pre-Covid these sessions were face to face activities, but the current situation has meant they’ve had to adapt,” says Jamie Ellul, creative director at
For the research phase, the Bath firm worked with a group of young creatives already enjoying some Egg Theatre training, to help develop a look and feel that appealed to the young audience. After the steering group fed back a series of work-in-progress concepts, Supple developed the final route.
The result is a tangram-like egg logo which breaks apart and reassembles to create patterns and illustrations. Designer Sheri Dykes explains “The tangram egg is broken in a way that subtly creates a lowercase e and gives the visual identity a range of shapes to use playfully both in animated and static applications.”
The identity has since been rolled out across