Design: Free The Birds
Location: United Kingdom
Project Type: Produced
Client: Bayer
Product Launch Location: Europe
Packaging Contents: Vitamins
Packaging Substrate / Materials: Paper, cardboard

Creative agency Free The Birds reveals its latest work for global life sciences company Bayer: revamping its VMS (vitamins, minerals and supplements) brand Supradyn for the consumer health market.

Established in 1959, Supradyn’s previous packaging design had become dated over time and no longer communicated the level of efficacy consumers are looking for today. Free The Birds was tasked with aligning the portfolio across all markets and communicating the new positioning of ‘Recharge your Strength’ through new branding, packaging design, typography, illustration, and improved colour palette.

The brand identity has been re-energised to reflect Supradyn’s new positioning across all ranges: Core Energy, Immunity, Kids Development, and 50+ Vitality. A new circular device now heroes the Supradyn name on pack within a strong shield-like shape, creating a bold brand presence on shelf.

A new colour palette has been introduced across the portfolio to ease navigation: yellow and orange define the master brand identity while darker orange, blue, green, and teal differentiate the product ranges. These colours are featured as gradients on the packaging, making it feel more dynamic and vibrant.

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