Location: United Kingdom
Project Type: Produced
Client: Sycamore Smyth
Product Launch Location: Europe
Packaging Contents: Ready Meals
Packaging Substrate / Materials: Uncoated Card
Printing Process: Digital Printing (Cyanotype)
Sycamore Smyth is an independent kitchen providing high-quality, home-cooked ready meals to the people of North London. These easy-to-prepare meals have captured the interest of busy parents and time-poor professionals alike who lack the time or inclination to cook but value eating wholesome meals made with seasonal ingredients.
Having established a loyal following and strong reputation in the local area, Sycamore Smyth knew that refreshing their branding and packaging was an important step if they were to expand into delicatessens and food shops further afield. Our task was to create a distinctive visual style for the brand as well as to design more professional packaging that reflects the quality of the food and maximises visibility on the shelves amongst well-known and well-established brands.
With little control over how the ready meals are displayed due to wide distribution in crowded fridges and freezers, it was essential for the packaging to create impact. Likewise, for a business that uses social media as a key platform for order generation, a striking visual style online is important for creating consistency and growing brand awareness.