Project Type: Produced
Client: Tayfeh Pistachio
Product Launch Location: Global
Packaging Contents: Pistachio
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
In ancient Iran, the deer to symbolize the glory of the rulers, in East Asian countries a symbol of sharp legs and longevity with dignity and in mythological beliefs deer is a symbol of physical strength and strength in running. Its horns are a symbol of the sun and exaggeration in the show. The horns represent herding and agriculture.
Deer antlers are associated with the crescent moon, and wherever there is deer, there is water. For Indo-Europeans and Central Asians, the deer is a sacred animal and in most works of art is inspired by the symbol of the deer and its horns.
So for pistachios, a plant that grows completely from the heart of nature and is connected to nature, I used a deer with horns that stretched to the heights of the sun.
But really up to the heights of the sun? but how?