Design: Taha Fakouri
Location: Iran
Project Type: Produced
Client: Tayfeh Saffron
Product Launch Location: Global
Packaging Contents: Saffron
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Consumer behavior in global markets is an issue that is not well understood by marketing managers. The purpose of this design is to investigate the relationship between packaging factors and consumer buying behavior.

The design is applied in terms of purpose and survey correlation in terms of nature and method.

Packaging has always played a major role in making a product distinctive. Sometimes this goal is bad with the appearance of the packaging because if the packaging of the product is not observed, it must fail. For this reason, it is packaged as the latest advertising medium in front of a special consumer. Given this, the use of familiar arts for the audience in packaging design with a new approach may be effective in attracting the audience. Therefore, Iranian painting as a beautiful art with a good combination of components and in an effective awe can be effective in attracting the audience.

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