3D Artist: Schahhi Design
Project Type: Produced
Client: Telice Tea
Product Launch Location: Brazil
Packaging Contents: Tea
Packaging Substrate / Materials: Aluminium can
Let’s bring creativity to the classic world of tea! Telice is a young brand, with a cheerful and uncomplicated spirit, which aims to innovate and bring informality to the Brazilian market, showing that “Tea Can Be Fun”. The brand offers high quality selected blends from different countries. Its main product line comes in a pyramidal sachet that is biodegradable and allows the use of larger leaves, offering a better quality of tea.
The solution was to innovate in the name and visual identity, avoiding the common: the traditional oriental style or any association with slimming teas that are consumed for their benefits. The brands name came from the union of the fascinating world of tea (in Spanish té) and the charm of the French expression for something delicious (délice).