Ten Craves is our online series that rounds up all the best product launches and must-know fashion happenings week in, week out. 

Fashion is back in town, baby. With both New York and London Fashion Week announcing a slew of physical shows this September, we can’t wait to get stuck in and back out there again. Before all that, though, see what’s happening this week.

Riccardo Tisci presents his debut Burberry fragrance

Fancy yourself a bit of a horse girl? You will now. Riccardo Tisci presents his debut Burberry fragrance, fronted by acting wonder Adam Driver, who looks all hunky swimming in the sea with a stallion, before transforming into a centaur. Captured by director Jonathan Glazer, the campaign film is for Hero, Burberry’s brand new scent for men, which is a sublime mix of juniper, black pepper and cedarwood. “I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity,” says Tisci. “I am so thrilled to have worked with the amazing Adam Driver to embody Burberry Hero for the house.” Shop the fragrance from August 2 online and in select Burberry boutiques. PT

Marine Serre keeps it in the family 

Back in March, Marine Serre christened Core, a brand new direct-to-consumer platform that doubles as a storytelling hub. Currently housing the brand’s AW21 collection, which is available to shop now, the former LVMH Prize-winner has revealed the collection’s campaign, which features key members of Serre’s extended creative community. PT

Photography by Louis Baquiast

Gin fit for masters 

We can bet that you’ve never had Gin quite like this one. Seventy One Gin has been crafted by master creator Mert Alas with the most delicate characteristics in mind. Smooth, round, heady and warm, this luxurious gin seduces you with unforgettable flavour, lingering warmth and a golden liquid that will keep you enchanted. Take an escape with every sip. Shop here. Andrea Sacal 

Photography courtesy Seventy One Gin

Cartier shares its love of film at the Venice International Film Festival 

Cartier has become the main sponsor of the Venice International Film Festival. Paying tribute to the art of film with their new Cartier Glory to the Filmmaker Award, the prize will be dedicated to a certain individual who has made an outstanding contribution to the world of film. AS

Jordanluca and Six London celebrate queer London 

Merging Italian heritage with outstanding footwear, Jordanluca and Six London have come together to celebrate London’s queer culture with a 33-piece shoe collection including derbies, boots, sandals and clogs. The brand’s founders, Jordan Bowen and Luca Marchetto, remember their first time meeting in the toilets of the city’s queer venue Joiner’s Arms in 2010, paying homage to memories just like this with their debut footwear collection. AS

Photography by  Jason-Lloyd Evans

Become a member of the Ganni Klub 

We haven’t been able to get out of our comfy athleisurewear over the past 18 months, and now Ganni is blessing us with a new offering. The 19-piece collection is designed to blend in with everyday life and complement your active lifestyle, while keeping you ‘fitted in light and stretchy fabrics covered in seventies-inspired hues. The range includes matching jackets and trackpants, leggings, polos, shorts, fleeces and bodysuits – prepped and ready to dress you for the gym or a lazy day at home. Shop here. AS

Photography courtesy of Ganni

C.P. Company is essential ready 

A select range of clean essentials are always welcome in our wardrobe, and C.P. Company knows how to provide. The brand’s AW21 essentials collection blends utility with functionality and clean designs. Focusing around a series of nylon pieces ranging from track pants and overshirts to sweatshirts and bumbags, these wardrobe staples are perfect for combating the piss-poor British weather. AS

Photography courtesy of C.P. Company

Saint Laurent gets artsy with Basquiat 

Saint Laurent creative director Anthony Vaccarello has called upon the Estate of Jean-Michel Basquiat and the Galerie Enrico Navarra in Paris to curate an exhibition of original works by the American artist. Each work will be available to view at the brand’s Rive Droite concept stores in Paris and LA, where gallery-goers can shop a series of hoodies, tees, bags and surfboards which come emblazoned in signature Basquiat works. Shop hereAS

Photography courtesy of Saint Laurent

Fred Perry and Casely-Hayford celebrate storytelling with a new collaboration 

Brits unite! English labels Fred Perry and Casely-Hayford have come together once more to celebrate storytelling across tailored garments, creating something new from the old with a new collection. Playing with both brands’ visual identities, the collaboration includes formal knitwear, plackets, cable knit cardigans and a pique shirt splattered with digital prints created by Casely Hayford. Be part of the story, shop the collaboration at select Fred Perry shops and online now. AS

Photography courtesy of Fred Perry

Top image: Adam Driver for Burberry Hero by Mario Sorrenti.

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